Search Engine Optimization

Search engine optimization is known as the on-site optimization techniques that help a website gain high search engine rankings.

A common misunderstanding is the difference between search engine marketing and search engine optimization.

The actual optimization will allow a search engine spider to read the content on your website efficiently. An optimized website has a much better chance of gaining top 10 rankings in the major search engines than a website that has not been optimized at all.

Search engine marketing is the offsite factors such as link building, inbound anchor text optimization, alt text on inbound banners, making sure websites linking to you are relevant to your website content, etc.

Search engine marketing is an ongoing process while search engine optimization is usually done initially, then occasionally when there has been an algorithm change in the major search engines.

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