Holidays are more than a time for families to get together and eat a feast. Holidays are great for marketing to consumers. You will notice many online shopping websites transform their design based on the holiday such as red and green with ornaments for Christmas, and pumpkins with orange and black for Halloween.

Along with theme changes companies always have a special offer ready for visitors. Web Design Taxi is no different. This Halloween season we are offering search engine marketing starting at just $150 per month ($300 regular price). This offer is good from today until Halloween.

Clearly this type of marketing has been around for a long time. Have you ever notices that on the top of Yahoo you notice their logo change during holidays and special days of the year? What about the time Google went all dark for a day that was meant to conserve energy? Everyone is into utilizing holidays for traffic generation and hype.

Most people who own a service based website have static pages. These are pages that have to be edited in the html code in order to display changes. Because of this it makes it hard for non-designers to update their website with new content.

If you notice, this content you are reading right now is posted in a blog. Our website has static pages so we decided to integrate a blog. The blog allows us to write new content using a simple administration interface and post it instantly for you to see.

When you install a blog for a static website it goes in a new directory. A standard blog installation is pretty ugly though. They will not automatically match your existing design. Because of this, it is necessary to incorporate your existing design from your static pages into a blog template. That way the entire website looks the same no matter where your visitor goes on your site.

Incorporating the design into the blog theme is rather simple. You just create a new theme directory and copy an existing theme into it. Then you insert your design into theme pages, and insert the blog code into the right places where you want items displayed. It may seem intimidating when you first have a go at it, but with patience and some general knowledge of css, php, and html you can get it done pretty quickly.

A theme can take a company pretty far. When you have a theme, it gives your customers the feeling that they know your business because they are familiar with the theme. Does your company have a theme?

A theme for example is Web Design Taxi. As you may have noticed, not only our name includes taxi. Our design incorporates the colors of a common taxi which are black and yellow. Our logo incorporates the black and white bar of squares that you see on taxi doors. We created a themed company and can incorporate the theme in slogans as well. We create promotional certificates and other items with a watermarked TAXI! in the background. We can say thing such as “if you need a website just scream HEY TAXI!”.

Not all companies will want to incorporate a theme into their company. It depends on how it’s fits into your business model. But if you decide to jump on the theme-wagon make sure you go full speed ahead and do not cut corners. Your customers will appreciate you for it.