When you think “dynamic ecommerce”, you think “how will search engines index my website?”. But don’t worry! E-commerce websites can easily be made to look static. In addition, their content management systems can make it even easier to optimize your site.

One of the major raning killers are sessions. Those are the long ugly mess of letters and numbers squashed together after the dot come in the url. Those sessions can be hidden by using apache’s mod_rewrite feature. That would turn the session url into a keyword or shortened url so search engines think it is a static web page.

You can also mod your ecommerce website to allow automatically generated meta tags for your products based on the product description and title of that page. Some ecom sites allow you to insert your own meta tags to override the automated ones.

In addition to the lovely features that most ecommerce sites have, you can create a shell of your web page and insert static content into it. This is for content pages such as articles related to your industry, your faq or about us page, etc.

While you are working on optoimization of your e-commerce website, do not forget to add a WordPress blog into the integration. The blog will allow you to update your content regularly with new articles and company news. It keeps search engine spiders like Googlebot on your website indexing like crazy!

A template tag is code that instructs WordPress to “do” or “get” something. There are various tags that make a template work, or display data to your visitors.

For example: <?php bloginfo(‘name’); ?> will display the name of your blog. This tag is used mostly in the header, which is where you see on top of the page.

Template tags are extensive and not all of them must be used when you are creating a custom theme. You can find all of the tags at http://codex.wordpress.org/Template_Tags

When creating your custom wordpress theme just remember that the tags you include decide the fate of your end-user so include them wisely. Wouldn’t it suck if you accidentally forgot to include the categories tag? Nobody will be able to find your posts!