Algorithms are a play of numbers and how those numbers are handled which gets applied to search keywords and phrases. The algorithm is quickly applied to the search that you do, and a website is displayed on the first page that beat out all the rest of every single indexed website for that keyword or keyphrase.

Google is a search engine that has a complex algorithm. The problem is that they do not rely on a good numbers based algo only. They also rely on old factors that are simply outdated and unreliable.

Example 1: You do NOT have to use meta tags (keywords and descriptions) in order to get indexed and ranked in Google. BUT if you DO use those meta tags and they do not match the content, then you lose points in the algorithm. If you use those tags and they DO match content for that page, then you earn a few points toward relevance.

Example 2: Inbound links are unreliable. It is one way that the rich can outperform the poor. Inbound (one-way) links can be purchased. Simply said, you can buy a large amount of one-way links from websites in the same industry as yours that have high PageRank and your own PageRank will increase 3 or 4 at a time even before you update your content regularly. Even reciprocal links have that power (lesser). I was able to get PR3 on a brand new unindexed website within 30 days time.

Unless Google starts using common sense, rather than the rooms full of PHD’s, then Google will never truly be relevant. Therefore, their current boast as the worlds most relevant search engine is nothing but hogwash.