DRTV also known as Direct Response Television. It is the medium that is commonly known as television commercials. It is also a medium that has been suffering with the invention of the DVR/Tivo box. I can personally vouch for that statement as my better half is so spoiled that she huffs and puffs if you are too slow to skip past them during primetime.

With Tivo, how on earth can DRTV be surviving? Well, they havn’t been. But coming this following season DRTV will supposedly make a comeback when it promises to cut out 30 second commercials and make them significantly shorter. The result is a commercial that is so small that it is not worth accidently skipping past your favorite show. It also promises to use the actors IN the show you are watching to help promote the product displayed in the commercials which will bring the viewer back to wanting to stay with the commercial.

With all good things there is a catch in this arrangement. By reducing the length of commercials, it increases the amount of commercials that appear during your favorite television shows. This means that instead of a 5 minute commercial break every 15 minutes (which results in 3 commercial breaks) you will see maybe 6 commercial breaks, or more…

How will you react to this change?

Google, Apple, and Microsoft has been sued by a small Indiana company over their file preview features. This goes to show that whether you file a patent, or buy an existing patent there is potential that profitable companies will develop the technology in the future and you can sue them for millions.

There is even a market for such a business. Companies dedicated to buying patents with investor funds, then searching the planet for existing technology that infringes. Then the company that owns the patent will sue for royalties.

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The new iPhone is out and people are going crazy. The same thing happened with the previous version. When the first iPhone launched people were lined up to buy an overpriced piece of junk with an overpriced mobile service plan that was not flexible at all.

People like me to outed that mess have made Apple decide to go cheaper this time around and flexible with whom service can be obtained with (multiple service providers). The problem is that the iPhone is still a piece of junk. Consider the fact that as the iPhone was supposed to launch this time around, the software failed to function properly.

There are many good phones out there and the one we recommend is BlackBerry. It has always been dependable and you would not be hit with a bill in the thousands of dollars for internet service.

As long as there are people out there who line up to buy the crap, there will be those like us who sit back, watch, and laugh when something messes up and we are not caught in the mess. Thank you for being test-dummies.