Many websites are created simply for adsense. Others are created for the users and place ads on their site or not. What these sites have in common is that alot of them use rss feeds for fresh content. Why? Well we all know that freshly updated content on a website keeps the search engines coming. Sites with fresh content benefit from better rankings for keywords/phrases that are within that fresh content.

There are some wiseguys who pretend to be seo experts that would object to the above, but the information above is a fact. Take this blog for instance. We get alot of traffic from a blog post titled “static content in joomla sidebars”. That is just one example out of the many we can provide. That ranking happened the first day of the post and only because the website already established itself as regularly updated.

RSS feeds can be pulled from many websites including but not limited to news sites. They can be imported and displayed on your website with a simple script. Even if you have a legitimate website with fresh content you can benefit from the use of rss feeds.

I recenly noticed a spider monitoring this blog when we post something new. The website is filtrbox.com and no that’s not a typo. It is missing an e on purpose. The website in question is a service that searches content on the internet and displays relevant content to their customers.

The point of this post is that in order to gain the attention of such spiders we simply submitted this blog to various blog search engines. Not just Technorati. We searched, found, and submitted. One of those services we submitted to gained the attention of FiltrBox.com and a link was followed by their spider right here to Web Design Taxi.

There are many services out there that monitor online content. Business people from around the world use such services to keep abreast of the latest news and technology out there. Our rss reeds end up being displayed on a feed-reader and access is available on mobile offices. Such exposure means traffic for our company.

The entire reason for posting this information is to make you understand that sometimes your traffic will come from unexpected places. You may be advertising in newspapers, television commercials, and other mediums but the best traffic is free traffic by providing quality original content to your audience. Use your knowledge to your advantage and turn it into a traffic source which may end up creating revenue for your company.

Most people who own a service based website have static pages. These are pages that have to be edited in the html code in order to display changes. Because of this it makes it hard for non-designers to update their website with new content.

If you notice, this content you are reading right now is posted in a blog. Our website has static pages so we decided to integrate a blog. The blog allows us to write new content using a simple administration interface and post it instantly for you to see.

When you install a blog for a static website it goes in a new directory. A standard blog installation is pretty ugly though. They will not automatically match your existing design. Because of this, it is necessary to incorporate your existing design from your static pages into a blog template. That way the entire website looks the same no matter where your visitor goes on your site.

Incorporating the design into the blog theme is rather simple. You just create a new theme directory and copy an existing theme into it. Then you insert your design into theme pages, and insert the blog code into the right places where you want items displayed. It may seem intimidating when you first have a go at it, but with patience and some general knowledge of css, php, and html you can get it done pretty quickly.

Comments

• November 4, 2008, High Page Rank writes: In turn, those two tasks of course are essentially what offsite SEO boils down to. The most important aspect of ranking a site well has been (and probably will continue to be) the number of backlinks.

When you are marketing online you are looking for every available avenue to use without crossing the spam-line. A valuable tool is RSS FEEDS. This blog has rss feeds for example. Every time this blog is updated, the feed is syndicated by various rss search engines.

You can find rss search engines by doing a google search for “submit rss feeds”. There are plenty of automated tools as well as lists of rss syndicators that you can submit to. They automatically get a ping from your blog when you write a new post.

By putting your rss feeds out there you are getting more inbound links and reaching a new level of readers for your blog. Some people get their rss feeds on their mobile phones when they are out and about.

Pretty much every blog platform uses rss feeds so you have easy access to the tool. It is just a matter of learning how to use it correctly that will determine it’s usefulness.

Comments

• July 2, 2008, getting new sites published fast writes: getting new sites published fast... If you are currently in the process is getting your website known to the world, then you should definitely not overlook the benefits of using a web directory. Web directories help you to promote your website, while providing backlinks to your site, as ...