Local search engine optimization is not for everyone. It primarily benefits the service based business that depends on local customers for sales. An example of such a business could be a plumbing company, plastic surgeon, etc.

Without local search engine optimization, your company risks losing potential sales to competitors who have taken care of their local seo. When a company website is optimized for local search, it allows the site to be found when someone types in “CITY + SERVICE”. Example: Chicago Plastic Surgeons. Being on that first page allows you to potentially close the sale with the person that searched it.

Not only does local seo intend to place you on the front page of Google, but it also attempts to make sure you dominate the first page rather than just appear with one listing. A good local search engine optimization company can place your brand out there so that the name is on multiple listings and increases the chance of getting the sale. This can be done through various techniques including creating and optimizing lead pages, optimizing the main service website, utilizing social media, and more.

Web Design Taxi just so happens to provide this service at a reasonable rate. Contact us for a free proposal on your next local search engine optimization campaign.

Comments

• November 23, 2010, Tanya@Web Design Firm writes: When your website is targeting only few people local market I think then social media is best option for us.

WDT is proud to announce our new offer for unlimited one way text links to your site for a one-time fee of $399. How this is done is you sponsor a wordpress theme that we provide to a huge audience for free. They download the theme and use publish it on their blog with your link in the footer. In order for them to continue using the theme for free, they are required to keep the footer in tact.

I am sure you understand the importance of one way text links. This method is tried and true to obtain excellent results. Your PageRank as well as your top 10 rankings will increase because of the self-generating one way links that are yours forever!

This offer might not stick around forever as demand grows and prices may increase. Get your sponsored link today for just $399 by sending a request.

Algorithms are a play of numbers and how those numbers are handled which gets applied to search keywords and phrases. The algorithm is quickly applied to the search that you do, and a website is displayed on the first page that beat out all the rest of every single indexed website for that keyword or keyphrase.

Google is a search engine that has a complex algorithm. The problem is that they do not rely on a good numbers based algo only. They also rely on old factors that are simply outdated and unreliable.

Example 1: You do NOT have to use meta tags (keywords and descriptions) in order to get indexed and ranked in Google. BUT if you DO use those meta tags and they do not match the content, then you lose points in the algorithm. If you use those tags and they DO match content for that page, then you earn a few points toward relevance.

Example 2: Inbound links are unreliable. It is one way that the rich can outperform the poor. Inbound (one-way) links can be purchased. Simply said, you can buy a large amount of one-way links from websites in the same industry as yours that have high PageRank and your own PageRank will increase 3 or 4 at a time even before you update your content regularly. Even reciprocal links have that power (lesser). I was able to get PR3 on a brand new unindexed website within 30 days time.

Unless Google starts using common sense, rather than the rooms full of PHD’s, then Google will never truly be relevant. Therefore, their current boast as the worlds most relevant search engine is nothing but hogwash.

Potential seo clients always have the wrong idea about optimization. Some of them think that seo is a one time thing that if done properly will bring them thousands of dollars in sales. Others think that the top 10 rankings will come in a week. Most of an seo company sales process includes deprogramming the client to understand the specifics of how it all works.

A proper seo/sem campaign should be done for long-term link traffic. Whether the traffic comes from a signature link on a forum post or a top spot for a prime search term in google, it is the long-term that really matters. You may get a ranking in the #1 spot for your main keyword then the next day that same search finds you missing from the top 100 results.

Your campaign should always include directory submissions, search engine submissions (smaller ones), targeted forum and blog posting and commenting, etc.

You have probably visited many seo and design forums where “experts” in seo claim that PageRank is not important anymore. The problem with that is that it is false. The higher the PageRank you will notice a higher amount of traffic to your website. Our website right now is a PR2 and gets a LOT of traffic. Now imagine if we had a PR8…

The best way of gaining that PR is actually a mix of methods. One of them includes building one-way links from directories. Directories do help you regardless what anyone says. Obviously you will benefit from direct traffic that comes from those directories, but you also get credit for the link. Get about 20 of those links and BAM you have a PageRank of 2 on a new website.

Then put out articles with a link credit on them and publish them on free websites. Webmasters use your articles and are required to link back.

If you are a web design or seo company you have the right to place a link credit on the client’s website footer which helps build your PR. But you can also release free templates and themes requiring a link back and call it a Creative Commons License. This will generate lots of links to you quickly because there is a large number of people who download free templates. It is easy to publish them because there are websites dedicated to publishing them.

You can put out monthly press releases with link credits which is good because they are provided as RSS Feeds. Websites out there are automated to republish rss feeds, and in turn your link gets placed with your press item. You may also get traffic from the release by someone searching the release website or googling specific keywords that brought your release to the top 10 results.

In addition, you can use Digg, Twitter, and other social networks to generate inbound links & massive amounts of traffic.

You can search for blogs that do not have the nofollow attribute on them and comment on them. Make sure you comment appropriately and not just to get a link. If you respect other webmasters they will respect you. And you can ensure your comment will not be marked as spam. Do not post a link directly in your comment though unless it is relevant as a resource for the posts question or another comments question. You can post your link in the space provided which many blogs allow. You would also benefit from traffic on blogs that do use the nofollow attribute because you posted a quality comment and the person reading it wants to know more about you.

Comments

• November 3, 2008, Design Company Manager writes: I build reciprocal links only. I think this sort of exchange is the most fair.

If your company has a website, it most likely needs traffic. Unless of course you are the ceo of a major corporation with lots of brand recognition. If you are then you are most likely not going to care about this post unless you are optimizing your traffic.

Free services and tools are a great way of generating traffic. Let’s say for example that you have an interior design company. Offering your visitors a free flash tool online that allows them to decorate their room virtually before they buy or sign up for your service will help you make the sale.

The extra money spent on free tools that require zero or little management from you can help you generate twice as many sales or more!

Traffic generation is more than social networking and blogging. By offering a free tool you are bound to get a flood of inbound links from grateful webmasters who stumbled upon your website. And if you are wise, you will have a graphic and a statement requesting that visitors link to your tool on your website using a code that you provide.

We are going to be creating a page soon for free wordpress themes. We would like to take this opportunity to invite your business to sponsor a theme. The sponsor fee is $250 and will purchase a lifetime link to your website from the themes footer. That link will be required in order for our visitors to use that theme.

What does this do for you business?

WordPress themes are downloaded in the thousands. When they are made free they go like crazy. Those who use the theme do not mind keeping a credit link in the footer. And anyone caught using the theme without the link are reported to their ISP.

The end-result is that your website will gain pagerank from the inbound links, and you will get traffic from those who use your sponsored theme!

If you are interested in sponsoring a theme you can use the secure payment link on the sidebar of this website. Send $250 and in the provided form just tell us it is for a sponsored theme. We will contact you to learn what theme topic we should design for. If you are a real estate agent then you will want a real estate theme designed.

This is the type of viral marketing that you are looking for in your internet marketing strategy.

When doing search engine marketing (sem) you are going to obviously be building links to your website. But the key to a successful sem campaign is to make sure those links go deep.

There are ways of getting deep links. One of them is to find PAID web directories and submit your link to them for a fee. Make sure they allow a deep link and not just the main url of your website. It is also necessary to make sure the link is direct and not being generated by a php or javascript script. Search engines have a hard time reading those.

Deep linking will allow you to use different anchor texts in your inbound links. That anchor text should match the main topic of the specific deep link you are linking it to. This makes the inbound link much more relevant than having it link straight to your homepage.

By using deep linking strategies you are building PageRank to pages deep within your website. This will help inside pages to rank higher in search engines for your target keywords or keyphrases. It will also make the monetization of your website much more valuable in regards to advertisers.

I will update this post regularly.

• Nicadema
• DMOZ
• Skaffe
• Yahoo!
• dmegs
• HotvsNot
• Best of the Web
• URLZ
• WeeChee

When you think of link building most people think reciprocal. However, reciprocal linking is not the best way of gaining links because search engines know that you are trading a link and trying to manipulate the search results.

A true link builder should be able to get a large amount of one-way links. It is actually a pretty easy process. If you provide valuable content on your website then other people are bound to link to your website.

If you write quality articles and publish them on an article website then webmasters will use your article on their website. When a webmaster uses your article, they are required to keep the author and link in the resource box otherwise it can be called plagarism and the owner of the website can be sued for copyright infringement. That is why you will notice some websites giving tribute to contributors of content on their site.

Add directories to the mix. A directory is a website that indexes other websites in an organized format. They are usually human edited. Some directories are completely free for a non-reciprocal link while others require a fee or a reciprocal link for a free listing. Your website will be listed in the category it belongs which ads to the value of the one-way link to your website.

When linking to your website you are going to want to do some deep linking to ensure that every page of your website is indexed by search engines. Directories however do not allow deep linking. Only the top domain can be submitted. It is best to do your deep linking through your article resource links that get published.

If you are a web designer then you can deep link through the “web design by” link in the footer that usually goes on your design. Make sure to use different anchor texts in your link and link them to the relevant page on your website.

Follow these linking rules and you will have some natural top 10 rankings in no time.