Archive for the ‘Search Engine Marketing’ Category
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Sunday, January 24th, 2010
PRGalaxy.com is one such press release distribution website, and it costs you nothing to gain traffic. Press releases tend to rank high in Google and other search engines. It is because of the constant publishing of new text content, and the traffic that such sites receive.
Your online marketing campaign should include submitting your press release to free press release distribution sites. You can go to PRGalaxy.com first, then do a Google search to find more sites like it.
When submitting your press release, make sure it is spell checked. One thing that will prevent fast approval of your release is when you submit an end-product riddled with misspellings. Another common issue is grammar.
Press releases should be submitted whenever your company or person of interest has something newsworthy to announce. It could be that your company has acquired new land for drilling, or executives are donating their bonuses to a charity in Haiti.
Your press releases can also be a source of reputation management. This is because of the press releases ranking high in search engine results. They can be more powerful than bad press in most cases.
Tags: executives donating bonuses, free press release distribution, Haiti, newsworthy, press release, PRGalaxy, publishing, Reputation Management, Search Engines, text content
Posted in Generate Traffic, Internet Marketing, Online Reputation Management, Reputation Management | No Comments »
Tuesday, October 20th, 2009
Chicago SEO Company should be a phrase that we rank high for. Right now we don’t because we fully believe that our clients websites come first. But with around 450k indexed results, we should easily be able to rank high for chicago seo company. Seo is one of our major products that we offer our clients.
Seo stands for Search Engine Optimization and it is the beginning of the process for gaining high rankings in Google, Yahoo, MSN/Live, and others. But optimization is just the start, and top 10 rankings come after hard work on a complete online marketing plan. In addition to the possible lead generation benefits, seo can help in your company (or personal) reputation management.
While we are based in Chicago, seo has no location requirements. Our customers are national, and international. For a no obligation free quote, just visit the free quote page above, or the contact page to get started. We have 15+ years of hands on experience to bring to the table. Don’t settle for less than your company brand is at stake!
Tags: chicago seo company, free quote, Google, indexed results, live, msn, no obligation, online marketing plan, Reputation Management, Search Engine Optimization, top 10 rankings, Yahoo!
Posted in AOL, Google, Internet Marketing, Live / MSN, Local, Reputation Management, Search Engine Marketing, Search Engine Optimization, Yahoo! | No Comments »
Tuesday, July 7th, 2009
Web Design Taxi has decided to drop our prices to a specific standard in order to allow more small businesses to access our services. As of today, our flat fee for graphic design (photoshop banners, logos, psd layouts), css/xhtml coding, and search engine optimization/consulting is $120. We will only allow a small number of clients to be scheduled per day in order to maximize our resources and give those clients our best work possible.
For those web development firms that outsource their work, this deal has come at an opportune time in a bad economy. We are an American owned and operated business.
Tags: consulting, css coding, drop our prices, logos, photoshop banners, psd layouts, Search Engine Optimization, services, small businesses, small number of clients, Web Design, Web Design Taxi, xhtml coding
Posted in Graphic Design, Search Engine Marketing, Search Engine Optimization, Updates, Web Design, Web Design Taxi | No Comments »
Saturday, June 27th, 2009
Algorithms are a play of numbers and how those numbers are handled which gets applied to search keywords and phrases. The algorithm is quickly applied to the search that you do, and a website is displayed on the first page that beat out all the rest of every single indexed website for that keyword or keyphrase.
Google is a search engine that has a complex algorithm. The problem is that they do not rely on a good numbers based algo only. They also rely on old factors that are simply outdated and unreliable.
Example 1: You do NOT have to use meta tags (keywords and descriptions) in order to get indexed and ranked in Google. BUT if you DO use those meta tags and they do not match the content, then you lose points in the algorithm. If you use those tags and they DO match content for that page, then you earn a few points toward relevance.
Example 2: Inbound links are unreliable. It is one way that the rich can outperform the poor. Inbound (one-way) links can be purchased. Simply said, you can buy a large amount of one-way links from websites in the same industry as yours that have high PageRank and your own PageRank will increase 3 or 4 at a time even before you update your content regularly. Even reciprocal links have that power (lesser). I was able to get PR3 on a brand new unindexed website within 30 days time.
Unless Google starts using common sense, rather than the rooms full of PHD’s, then Google will never truly be relevant. Therefore, their current boast as the worlds most relevant search engine is nothing but hogwash.
Tags: algorithm, descriptions, Google, inbound links, indexed website, keyphrases, keywords, meta tags, numbers, pagerank, PR3, reciprocal links, relevant, search, unindexed website
Posted in Google, Link Building, PageRank, SEO Tutorials, Search Engine Marketing, Search Engine Optimization, Search Engines | No Comments »
Wednesday, February 4th, 2009
When you are gauging your seo campaign you need to figure out one of two things:
- Is your hired seo actually doing the work that was promised?
- If yes to the above, are your expectations set too high?
The two reasons above are why most business owners claim to have had a bad experience in the past with seo. Either they were taken by someone who was lazy, or they thought that seo was the end-all to all marketing.
Search engine optimization is just the actual onsite work done to make your website more visable to search engines. It is done once, and then done again when the search engine algorithms change (which they do often). Search engine marketing is a completely different ballgame and is an ongoing process. SEM when done properly is meant to get your website multiple top 10 rankings for various target keyphrases. Whether or not the SEM campaign is effective is determined by your budget.
Are you spending $300 per month? Your campaign is likely to include the basics which will get you rankings.
Are you spending $600 per month? Your campaign should include some social network marketing which will help with traffic generation.
Are you spending $800-$1,000 per month? Your campaign probably includes pay-per-click management, but the ppc budget is a separate cost.
Are you spending between $2,000 to $5,000 per month? Your campaign is likely to include the ppc management AND the actual ppc costs with Google Adwords, or Yahoo Search Marketing.
Keep the above in mind when figuring out your goals in the online marketing field. Be reasonable and understand that you truly get what you pay for.
Tags: bad experience in the past with seo, google adwords, online marketing, pay per click, ppc management, rankings, Search Engine Marketing, Search Engine Optimization, sem, sem campaign, seo, seo campaign, seo expectations, top 10 rankings, traffic generation, yahoo search marketing
Posted in Search Engine Marketing, Search Engine Optimization | No Comments »
Sunday, December 28th, 2008
Many websites are created simply for adsense. Others are created for the users and place ads on their site or not. What these sites have in common is that alot of them use rss feeds for fresh content. Why? Well we all know that freshly updated content on a website keeps the search engines coming. Sites with fresh content benefit from better rankings for keywords/phrases that are within that fresh content.
There are some wiseguys who pretend to be seo experts that would object to the above, but the information above is a fact. Take this blog for instance. We get alot of traffic from a blog post titled “static content in joomla sidebars”. That is just one example out of the many we can provide. That ranking happened the first day of the post and only because the website already established itself as regularly updated.
RSS feeds can be pulled from many websites including but not limited to news sites. They can be imported and displayed on your website with a simple script. Even if you have a legitimate website with fresh content you can benefit from the use of rss feeds.
Tags: Adsense, already established, better rankings, blog, fresh content, imported, joomla sidebars, keyphrases, keywords, legitimate website, phrases, place ads, ranking, RSS Feeds, Search Engines, simple script, website
Posted in RSS Feeds, Search Engine Optimization, Search Engines | No Comments »
Saturday, December 20th, 2008
Potential seo clients always have the wrong idea about optimization. Some of them think that seo is a one time thing that if done properly will bring them thousands of dollars in sales. Others think that the top 10 rankings will come in a week. Most of an seo company sales process includes deprogramming the client to understand the specifics of how it all works.
A proper seo/sem campaign should be done for long-term link traffic. Whether the traffic comes from a signature link on a forum post or a top spot for a prime search term in google, it is the long-term that really matters. You may get a ranking in the #1 spot for your main keyword then the next day that same search finds you missing from the top 100 results.
Your campaign should always include directory submissions, search engine submissions (smaller ones), targeted forum and blog posting and commenting, etc.
Tags: blog posting, commenting, directory submissions, forum, link traffic, prime search term in google, ranking, search engine submissions, sem, seo, signature link
Posted in Blogging, Generate Traffic, Google, Internet Marketing, Link Building, Search Engine Optimization | No Comments »
Friday, October 17th, 2008
You have probably visited many seo and design forums where “experts” in seo claim that PageRank is not important anymore. The problem with that is that it is false. The higher the PageRank you will notice a higher amount of traffic to your website. Our website right now is a PR2 and gets a LOT of traffic. Now imagine if we had a PR8…
The best way of gaining that PR is actually a mix of methods. One of them includes building one-way links from directories. Directories do help you regardless what anyone says. Obviously you will benefit from direct traffic that comes from those directories, but you also get credit for the link. Get about 20 of those links and BAM you have a PageRank of 2 on a new website.
Then put out articles with a link credit on them and publish them on free websites. Webmasters use your articles and are required to link back.
If you are a web design or seo company you have the right to place a link credit on the client’s website footer which helps build your PR. But you can also release free templates and themes requiring a link back and call it a Creative Commons License. This will generate lots of links to you quickly because there is a large number of people who download free templates. It is easy to publish them because there are websites dedicated to publishing them.
You can put out monthly press releases with link credits which is good because they are provided as RSS Feeds. Websites out there are automated to republish rss feeds, and in turn your link gets placed with your press item. You may also get traffic from the release by someone searching the release website or googling specific keywords that brought your release to the top 10 results.
In addition, you can use Digg, Twitter, and other social networks to generate inbound links & massive amounts of traffic.
You can search for blogs that do not have the nofollow attribute on them and comment on them. Make sure you comment appropriately and not just to get a link. If you respect other webmasters they will respect you. And you can ensure your comment will not be marked as spam. Do not post a link directly in your comment though unless it is relevant as a resource for the posts question or another comments question. You can post your link in the space provided which many blogs allow. You would also benefit from traffic on blogs that do use the nofollow attribute because you posted a quality comment and the person reading it wants to know more about you.
Tags: blogs, creative commons license, design forums, directories, free templates, free themes, gaining pagerank, gaining pr, inbound links, keyphrases, keywords, link credit, one-way links, pagerank, press release, RSS Feeds, seo company, traffic, Web Design
Posted in Generate Traffic, Link Building, PageRank, Social Networks | 1 Comment »