Boycott and protest “Willis Tower”. Long live The Sears Tower!
Friday, March 13th, 2009As a Chicago based company with an owner from Chicago we felt compelled to post this. The original news story is below for those unfamiliar with the renaming of The Sears Tower in Chicago. A London based company moved all their offices into the tower and gained naming rights to the tower for no extra cost. It is being renamed Willis Tower this summer.
For all of us who are outraged by the name change of an iconic piece of America we need to come together and boycott the tower if it gets officially renamed. We also need to go out and protest BEFORE summer gets here and show Willis Group that we mean business.
Please comment here to show your support for keeping The Sears Tower alive!
——— Original news story borrowed from Yahoo! News ———-
One of the most iconic buildings in the world will soon have a new name. Sears Tower, at one point the tallest skyscraper on earth, will be known as Willis Tower starting this summer.
The Chicago Tribune reports that Willis Group Holdings, a London-based insurance broker, didn’t have to pay anything for the name. After consolidating its area offices to the Tower, Willis was given naming rights to the 36-year-old skyscraper. It was a package deal, of sorts. According to the Tribune, Willis is hoping its newest venture increases the company’s name recognition in the United States. Apparently, it’s a big player across the pond, but few Yanks know anything about it.
Clearly the move is already having an effect in Search. Lookups on “willis tower,” “sears tower,” and “what is willis company” immediately soared into the stratosphere. But some wonder if native Chicagoans will play along with the name change. CNN quotes a local historian as saying that it will be hard for residents “to shift and start calling it (Sears Tower) something else.”
Indeed, a message board on a Chicago station’s website features many sarcastic and “Is nothing sacred?”-type remarks. One telling quote: “They can rename it whatever they want, the people who live here will always refer to it as The Sears Tower.”
——— Original news story borrowed from Yahoo! News ———-











