Google Analytics is a detailed stats tracking system that shows webmasters where their traffic comes from and how long visitors stay, among other things. Most webmasters use the system to find out how their marketing efforts are doing. However, the analytics usage goes deeper than that.

When you are in the business of ecommerce you most likely hope to one day be bought out by a large billion dollar corporation. Think broadcast.com which was bought from Mark Cuban by Yahoo, Inc. Mark Cuban now owns the Dallas Mavericks. I wish I could afford to buy the Chicago Bulls, and maybe this season we might win a championship again.

But back on track…. The purpose of tracking your stats is so you can use that free information to leverage it into a buyout or at least a very profitable revenue stream from selling ad space. Think MySpace which uses the huge traffic statistics to get millions is ad revenue. Their adsense alone has to be making them some phat cash!

When you setup your website it is very important to track your visitors. You need to know how they found you, what pages they visited, what keywords they searched, and how long they stayed before they went to another website. This information is the basis on how much your company is truly worth!

Tags: ad revenue, Adsense, broadcast.com, Chicago Bulls, Dallas Mavericks, ecommerce, Google, Google Analytics, Mark Cuban, myspace, stats, stats tracking, tracking your stats, Yahoo!
Posted in Internet Marketing |

This entry was posted on Wednesday, July 9th, 2008 at 10:03 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.