Search engine optimization is something that should be done during the design phase. If you are hiring a designer it is best to make sure they know search engine optimization in detail before you sign up.

Seo goes into how you name your files; htaccess rewrite rules for dynamic and sometimes non-dynamic websites; the amount of times you display a target keyword in your pages text; the h1 and h2 tags, and much more.

If you do already have a website and you are concerned that the designer did not optimize it then you are not out of luck. You can still change filenames to match keywords then create permanent redirects from the old files to the new ones so you do not lose any indexed pages or PageRank you may have gained. You can also optimize the meta tags to match page text.

Seo is a lengthly process so I cannot go on and on here about the various techniques used, however you need to know how it works and how it works best.

Tags: keywords, optimization, pagerank, Search Engine Optimization, seo
Posted in Search Engine Optimization |

This entry was posted on Friday, May 30th, 2008 at 7:34 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.