A theme can take a company pretty far. When you have a theme, it gives your customers the feeling that they know your business because they are familiar with the theme. Does your company have a theme?

A theme for example is Web Design Taxi. As you may have noticed, not only our name includes taxi. Our design incorporates the colors of a common taxi which are black and yellow. Our logo incorporates the black and white bar of squares that you see on taxi doors. We created a themed company and can incorporate the theme in slogans as well. We create promotional certificates and other items with a watermarked TAXI! in the background. We can say thing such as “if you need a website just scream HEY TAXI!”.

Not all companies will want to incorporate a theme into their company. It depends on how it’s fits into your business model. But if you decide to jump on the theme-wagon make sure you go full speed ahead and do not cut corners. Your customers will appreciate you for it.

Tags: business, company theme, slogans, taxi, theme
Posted in business |

This entry was posted on Friday, May 30th, 2008 at 3:55 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.